Past Insights: 2021

Below you will find curated content from our loyalty experts on topics that are integral to your business, now more than ever. Like a kaleidoscope, your customer profiles are ever-changing and complex. But when you look through the right lens, the loyalty lens, these fragments come together to create a holistic, futuristic, and meaningful view. We’re excited to take you on this journey to The New Loyalty Perspective.

New Year, Same Interview

Bram Hechtkopf – Chief Executive Officer

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Understanding Your Program’s Benchmark

Marti Beller – President

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Learning Agendas

Bobby Greenberg – Executive Vice President, Strategy & Insights

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Protecting Loyalty’s Bottom Line

Dave Andreadakis – Chief Innovation Officer

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Keeping Your Program Refreshed With Loyalty Drivers

Kelli Graf – Director, Strategic Consulting

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Why Emotional Loyalty Matters Now More Than Ever

JR Slubowski – Associate Vice President, Strategic Consulting

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The Safe Bet To Address Trends

Martha Cohen – Vice President, Client Services

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Post Pandemic Predictions &  The Impact On The Loyalty Market

Wendy Culpepper – Chief Customer Officer

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Most Enhanced Loyalty Programs, Strategies & Tactics

Farrah Shultz – Sr. Director, Business Development
Rhonda Ekstrand – Manager, Strategic Consulting

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Loyalty’s Untapped Opportunity In Broader Brand Marketing

Katie Cassidy – Sr. Director, Strategic Consulting

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Where Is Kobie Heading?

Marti Beller – President
Wendy Culpepper – Chief Customer Officer

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