Why Emotional Loyalty Matters Now More Than Ever

JR Slubowski – Associate Vice President, Strategic Consulting

Our AVP of Strategic Consulting, JR Slubowski, breaks down how the overall market and consumers’ emotional loyalty have rapidly changed within the past 18-24 months based on cross-study analysis. Understanding emotional loyalty is imperative. In this session, JR will share some leading examples and help you understand triple-play data, EVP (Emotional Value Proposition) and more.

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