Katie Cassidy – Sr. Director, Strategic Consulting

Our Sr. Director of Strategic Consulting, Katie Cassidy, talks about how companies are integrating loyalty into their enterprise-wide marketing efforts. Aligning marketing and loyalty enables brands to drive Big L brand loyalty by amplifying and activating first-party data while building a customer-first mindset. She’ll also discuss common challenges and practical and proven change management methods that will help you tap into loyalty’s untapped opportunities in broader brand marketing.